The Secrets of the Supermarket

“When people buy products, it’s about personal identity, social-context issues, vanity, how they look in front of friends.”

How to Buy Food: the Psychology of the Supermarket via Bon Appetit

Image: Whole Foods via Bon Appetit

This is the first in a fascinating two-part series about the psychology (and, I would argue, anthropology) of how supermarkets are set up and how everything – from the lighting to the material the floor is made of to the elderly ladies handing out free samples – is meticulously calculated to coerce you into behaving exactly how they want.

Just some food for thought (pun very much intended) next time you brave the wilds of Uptown Rainbow Cub.

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